Perspectives

When “Broken” Search is a Trailing Indicator of Deeper Issues

Often, after digging into projects it becomes clear that “search” is a trailing indicator of more systemic problems. Fixing or replacing a search engine is not always sufficient to address the underlying goals (even though it is necessary in some cases). “Search” projects often morph into knowledge management, content strategy, or information modeling initiatives…

When “Broken” Search is a Trailing Indicator of Deeper Issues Read More »

Taxonomies and AI Chatbots

This blog post is adapted from a Presentation by Gary Carlson at Taxonomy Bootcamp, November 2018 Taxonomies, AI, and Chatbots: Connecting People With Information There is a natural relationship between AI chatbots and taxonomies—but how do they work together? More importantly, how can taxonomies/ontologies support best AI practices? Taxonomies and ontologies interact with, support, and

Taxonomies and AI Chatbots Read More »

Scalable Taxonomies

In working on enterprise taxonomy projects, the issue of scale always comes up. “Scale” is a word that gets tossed around a lot but what does it really mean for taxonomies? How can taxonomies scale? What do organizations need to think about when considering requirements for taxonomy scale? We’ve found that the best way to

Scalable Taxonomies Read More »

Build Omnichannel Experiences by Aligning Information

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding

Build Omnichannel Experiences by Aligning Information Read More »

Strong Navigation Experiences are Essential for Large Product Catalogs

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment,

Strong Navigation Experiences are Essential for Large Product Catalogs Read More »