Learn to Trust Your Data

Factor is your team of go-to digital librarians.

We help you make more confident decisions, break down information silos, and create sustainable connections by aligning business capabilities, strategies, and user profiles that convert your data into information you can trust.


Understanding the holistic view of challenges, obstacles, and goals in order to identify how and where to start.


Constructing information models to support business capabilities, strategies, and user profiles across systems and workflows.


Integration, adaptation, translation, and governance to manage, evolve, scale, and maintain information over time.

We get it.

You’re juggling multiple audiences, touchpoints, and stakeholders and need to share trustworthy data across your enterprise technology stack. But because the systems are disconnected, you can’t fully understand your data. Your data is not trustworthy; it’s not information you can confidently act upon. We’re not traditional corporate consultants. We’re librarians and guides, anthropologists and archeologists. And we love this work. We have completed thousands of projects and have helped hundreds of companies create alignment to trust their data.

Scalable Information Strategy
Revenue-driving Roadmap
Relevant Content Creation
Actionable Insights from Analytics
Value to your Organization

Don’t Drown in Your Data Lake.

We recognize the frustration you encounter: the lack of insight into your marketing performance, the inability to leverage your data to create personalized experiences your customers will love, or the challenges posed by internal silos and the status quo of “good enough.” Factor’s Data Trust Framework (Align, Build, Connect) helps you overcome these challenges to create trust in your data, your team, and yourself.

Foundational Assessment

Areas of focus in our assessment include analytics, competitors, taxonomy/metadata, SEO, technical systems, user experience, and governance workflows.

Information Architecture & Modeling

These models are “blueprints” that describe scope and structure of the navigation, taxonomies, metadata, or content.

Taxonomy Building

Factor will build or update taxonomies, navigation, and navigation-related facets based on the IA Models and the agreed-upon scope.

User Research

Factor’s user research capability combines the best quantitative and qualitative approaches to develop a deep, unaided understanding of user information behavior, motives, needs and goals.

Governance Planning & Training

Governance and maintenance of taxonomies and metadata are essential for data quality and long-term project success.

Implementation Support

Factor will participate in the implementation process in either an advisory role or as a full participant.


Let’s talk about that gnawing intuition, sneaking suspicion, or the-numbers-don’t-lie-on-the-spreadsheet facts that tell you whatever information needs to align… isn’t connecting efficiently enough. Our 30-Day Alignment Accelerator is designed to give you and your organization a jumpstart toward your Data Trust goals. It will help identify the obstacles blocking confident decisions and help you break down silos. Consisting of three weeks of interviews, research, and intensive due diligence, a two-day onsite (or remote) workshop, and a week of follow-up, the Alignment Accelerator will provide you with a roadmap to success and, hopefully, a good night’s sleep.

What if you had a product taxonomy with attributes designed so customers can always find what they’re really looking for?

What if there was a way to dynamically connect your products to the content that highlights them no matter where that content appeared?

What if there was a way to provide all your people and systems a consistent set of terminology, so you could compare your marketing apples to apples?

What if there was a way to map all the meaning within your content by exposing meaningful connections by, for, and with your community?

We Like to Share Our Thoughts.

We know that you might not be ready for any kind of conversation. You might just be on a fact-finding mission. Maybe you want to know more about us. Maybe you want to better understand what goes into Information Strategy. Maybe you’re researching how AI is going to intersect with IA. Maybe you just saw something on LinkedIn and your curiosity was sparked. We like curiosity.

Better Connections. Better World.

After more than ten years as an organization–and decades more collectively–we’ve seen a few things. There’s a good chance we’ve encountered situations similar to yours. We thrive on meeting these challenges head on, and fostering genuine alignment and connection is what gives our work meaning. Because we know that genuine alignment and connections not only generate the tangible results found in spreadsheets, but also, they may become the kind of small ripples that make the world better. DISCLAIMER: This is not the work of shortcuts. This work requires patience, empathy, trust, and transparency. It’s the work of partnership and collaboration. The most successful projects start with leaders who are willing to pursue greatness over “good enough”.

Our Clients