Learn to Trust Your Data

Factor is your go-to digital librarian.

We show you how to align your data across business capabilities, strategies, and user profiles, converting it into information you can trust.


Understanding the holistic view of challenges, obstacles, and goals in order to identify how and where to start.


Constructing information models to support business capabilities, strategies, and user profiles across systems and workflows.


Integration, adaptation, translation, and governance to manage, evolve, scale, and maintain information over time.

We get it.

You’re juggling multiple audiences, touchpoints, and stakeholders and need to share trustworthy data across your enterprise technology stack. But because the systems are disconnected, you can’t fully understand the origin of your data. Your data is not reliable; it’s not information you can act upon. Since founding Factor 10 years ago, we have helped hundreds of companies learn to trust their data.

Scalable Information Strategy
Revenue-driving Roadmap
Relevant Content Creation
Actionable Insights from Analytics
Value to your Organization

Your Obstacles. Our Inspiration.

You’re Drowning in Your Data Lake. We know you’re running into data issues that become problems like a lack of insight into your marketing performance, an inability to leverage your data to create personalized experiences your customers will love, or fighting the status quo of “good enough.” Factor’s Data Trust Framework, Align, Build, Connect, helps you overcome these challenges to create trust in your data.

Overcoming these obstacles is where we find our greatest inspiration.

Foundational Assessment

Areas of focus in our assessment include analytics, competitors, taxonomy/metadata, SEO, technical systems, user experience, and governance workflows.

Information Architecture & Modeling

These models are “blueprints” that describe scope and structure of the navigation, taxonomies, metadata, or content.

Taxonomy Building

Factor will build or update taxonomies, navigation, and navigation-related facets based on the IA Models and the agreed-upon scope.

User Research

Factor’s user research capability combines the best quantitative and qualitative approaches to develop a deep, unaided understanding of user information behavior, motives, needs and goals.

Governance Planning & Training

Governance and maintenance of taxonomies and metadata are essential for data quality and long-term project success.

Implementation Support

Factor will participate in the implementation process in either an advisory role or as a full participant.

Better Connections. Better World.

After ten years as an organization–and decades more collectively–we’ve seen a few things. There’s a good chance we’ve encountered situations similar to yours. Meeting these challenges head on and helping you align and connect is what gives our work meaning. Because we know that genuine alignment and connections not only generate the tangible results found in spreadsheets, but also, they may become the kind of small ripples that make the world better.

What if you had a product taxonomy with attributes designed so customers can always find what they’re really looking for?

What if there was a way to dynamically connect your products to the content that highlights them no matter where that content appeared?

What if there was a way to provide all your people and systems a consistent set of terminology, so you could compare your marketing apples to apples?

What if there was a way to map all the meaning within your content by exposing meaningful connections by, for, and with your community?


Factor can provide full or half-day instructional workshops at your organization, covering the basics of information architecture as it applies in an enterprise environment.

When Facts & Feelings Don’t Lie.

This is not the work of shortcuts. This work requires patience, empathy, trust, and transparency. It’s the work of partnership and collaboration. And the most successful projects? They always start with leaders who are willing to risk “good enough” in search of something great.

Let’s talk about that gnawing intuition, sneaking suspicion, or the-numbers-don’t-lie-on-the-spreadsheet facts that tell you whatever information needs to align… isn’t connecting efficiently enough.

We Like to Share Our Thoughts.

We know that you might not be ready for any kind of conversation. You might just be on a fact-finding mission. Maybe you want to know more about us. Maybe you want to better understand what goes into Information Strategy. Maybe you’re researching how AI is going to intersect with IA. Maybe you just saw something on LinkedIn and your curiosity was sparked. We like curiosity. Our CEO even wrote about it.

Our Clients