Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …
WHEN: June 8, 2023 TIME: 8:00 am – 4:00 pm (pacific time) Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, are presenting a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm …
WHEN: May 31, 2023 TIME: 9:00 am – 10:30 am (Pacific Time) Unlocking the Power of Your CMSWhy cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value. Hosted by CIDM, Factor’s Bram Wessel and Bob Kasenchak provided insight into what it means to manage and govern an enterprise content …
Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …
*This post is based on a talk given by Bob Kasenchak at the 2023 Information Architecture Conference. It was a detailed 20-minute presentation designed for IA practitioners. Our goal with this post, however, is to distill it down to its foundational thesis and invite a discussion about the important differentiation between Subject and Topic Taxonomies. …
Veteran Strategic Growth Entrepreneur, Gwen Hall, Joins Factor to Lead Award-Winning Enterprise Information Architecture Consultancy As the company celebrates its 10-year anniversary, Factor, the award-winning Information Architecture (IA) and taxonomy consultancy, announced the appointment of veteran consulting executive, Gwen Hall, as its first-ever CEO. Ms. Hall joins Factor after 20+ years with global consulting firm …
Factor Celebrates 10-Year Anniversary By Hiring First CEO Read More »
Challenge:Funko needed to reconcile its e-commerce site with its catalog site, and in the process create a comprehensive digital commerce and content authority/resource for the Funko culture & community. Approach: In addition to a comprehensive assessment of Funko’s existing metadata, technical capabilities, user experience, content, and taxonomies, Factor carried out several small user research studies …
Designing a navigation menu and search facets for pop culture icons Read More »
In the second half of our “10 Questions (Plus One to Grow On) for 10 Years” interview with our founders, Gary Carlson and Bram Wessel, we tackle early lessons, mentorship, and legacy.
As we continue to celebrate Factor’s 10th Anniversary, we asked our co-founders, Bram Wessel + Gary Carlson, 10 questions (plus one to grow on). We’ve broken this into two posts. In this post (part 1) we tackle the first five questions and answers, which highlight valuable lessons from the past 10 years. 1. What’s the …
Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority. Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder …
Unifying omni-channel messaging to improve UX and publishing efficiency Read More »
