Bram Wessel

About Bram

Unpacking the Junk Drawer to Discover Gold

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Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….

Build Omnichannel Experiences by Aligning Information

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Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding …

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Fixers of Big Messes

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From umbrella topics like UX or Taxonomy to more specific terms like Enterprise Content Management or Pre-cart Findability, design comes in when someone has a big mess and they need help fixing it.