Bram Wessel

Build Omnichannel Experiences by Aligning Information

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding …

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Fixers of Big Messes

From umbrella topics like UX or Taxonomy to more specific terms like Enterprise Content Management or Pre-cart Findability, design comes in when someone has a big mess and they need help fixing it.