About the Project Factor recently partnered with a well-known Fortune 500 business and finance software provider on an enhanced Alignment Accelerator focused on information architecture for customer support and customer self-help content. This was a new workstream with a client with which Factor has worked on several previous projects. Factor’s relationship with the client began …
About the Client The company: well-known consumer software company with several major brands/products related to financial services. Our stakeholders were part of the IT department and were responsible for managing self-help content on a corporate intranet site. The Challenge It’s something we see at almost every organization we work with: content silos. For every content …
How to Inspire Trust in Content Through a Cross-Platform Content Strategy Read More »
About the Project Following an Alignment Accelerator workshop, the client, a Fortune 500 publisher of business and finance software, engaged Factor to perform an inventory and audit of metadata and taxonomies that its internal service organization used for content management. This was the first step on the roadmap developed in collaboration with Factor during the …
Taxonomy Inventory and Audit for a Fortune 500 Software Company Read More »
This case study describes how Factor helped a Fortune 500 publisher of business and finance software to evaluate and understand the maturity level of its internal service organization’s content ecosystem, identify gaps, and align on a roadmap to address them, in support of AI enhancements to self-help and productivity applications.
How Factor helped a Fortune 100 technology company design and execute a proof of concept to demonstrate how auto-tagging would work with their enterprise taxonomies and content.
About KEXP KEXP is a Seattle-based nonprofit arts organization serving music lovers through in-person, broadcast and online programming. The Factor team included long-time KEXP listeners, thrilled to have an opportunity to contribute to this cherished organization. KEXP’s Challenge There’s a Patti Smith interview recording on tape in a box in a basement, a track list …
Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”? Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …
Metadata and content modeling to help novice users find Learn, Help, and Support content Read More »
Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …
Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …
Challenge:Funko needed to reconcile its e-commerce site with its catalog site, and in the process create a comprehensive digital commerce and content authority/resource for the Funko culture & community. Approach: In addition to a comprehensive assessment of Funko’s existing metadata, technical capabilities, user experience, content, and taxonomies, Factor carried out several small user research studies …
Designing a navigation menu and search facets for pop culture icons Read More »
