Factor

Webinar: Driving Real-Time Insights with Enterprise Taxonomies

Here at Factor, one of our core values is sharing what we learn with our customers and the community of practice. Our success stories should not exist in a vacuum, and we are always happy to offer some insights into our processes. Because we’re interested in helping others learn how to do this work, Factor …

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How Factor helped transform a tangled web of marketing systems into a lean and sustainable enterprise asset.

At Factor, one of our current engagements is with a Fortune 50 multinational technology hardware corporation. It’s been such an impactful and rewarding experience for both our client and Factor that we decided we’d like to tell the story. Senior executives from this client’s marketing division wanted to find out if their marketing campaigns were …

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Factor at Information Architecture Summit 2018, Chicago

IA Summit, March 21-25 2018, Chicago Gary Carlson and Dana Bublitz conducted Factor’s Enterprise Taxonomy Workshop Bram Wessel and Factor client Melinda Geist of Intel gave their talk: “Got a Taxonomy Emergency? Call the EMT!” Here are the slides for Bram and Melinda’s talk:

Powerful Product Pages Close Transactions

How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …

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Strong Navigation Experiences are Essential for Large Product Catalogs

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …

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Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017

Fator at NRF Expo 2017

We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the …

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