Our busy first half of 2020: WIAD, Adobe Summit, IA Conference, and more.

Hear from Gary Carlson at Analytics Nexus

February 19-20, 2020 — Virtual Event

“Improving Data Quality Across Marketing Systems”

Presented by Gary Carlson.

Marketing analytics in large enterprises depend on consistent and high quality data within and across marketing systems. Building an information infrastructure that promotes data quality during data collection, storage, integrations, and reporting is an essential foundation for generating marketing insights. Gary will cover both strategic and tactical approaches to building this foundation in his presentation.


Factor is proud to once again sponsor World IA Day (WIAD) Seattle!

February 22 — Seattle, WA

2020 Theme: The IA Element.

World Information Architecture Day (WIAD) is dedicated to the empowerment of local leaders. The global celebrations inspire the growth of information architecture as a community of practice.

This will be the 6th year Factor has sponsored World IA Day Seattle. It’s getting to be a habit! Look for organizers Louis and Charlene there!


Factor will be presenting at Adobe Summit

March 29 – April 2 — Las Vegas

Gary Carlson will be joining Melinda Geist of Intel to talk about Enterprise IA

Watch this space for details about Gary and Melinda’s talk, and further announcements from Factor and its partners.


Join Factor at the IAC: Information Architecture Conference

April 14-18, New Orleans

Sign up for our IAC Workshop:
Designing and Building Taxonomies for Enterprise

Presented by Gary Carlson.

Gary’s immersive workshop provides practical tactics for designing, building and maintaining taxonomies and ontologies. Based on hard-won lessons learned from work with everything from large fortune-50 enterprises to small e-commerce sites.

Gary’s workshop will provide:

  • Taxonomy/Ontology basics: a foundation to start creating a consistent vocabulary within your organization. We also call out the unique needs of building a taxonomy to serve the needs of large enterprises.
  • A framework for shifting to an enterprise taxonomy model that meets the needs of your enterprise and the individual business units, systems, user profiles, and interfaces.
  • Discussion of the impacts of a taxonomy project on technology, governance, workflows, marketing, analytics, search, compliance, and the interaction with master data management
  • Practical tips for providing stakeholders with resources to navigate internal tensions around implementation
  • Examples and case studies of large scale enterprise taxonomy projects.

Gary Carlson to speak at the Semantics Conference

April 21-23 — Austin, TX

“Berry Picking Your Way to a Conversational Chat Bot”

Presented by Gary Carlson.


Bram Wessel to co-host a workshop at Enterprise Experience Conference with Sophia V. Prater

June 10-12 — San Fransisco, CA

Object-Oriented UX at Enterprise Scale

Presented by Bram Wessel and Sophia V. Prater

Object Oriented UX (or OOUX) is a design philosophy that helps designers create experiences that are aligned to the business model, the user’s mental model, and the back-end database model. Misalignments among these worlds are often the cause of many communication headaches for the product team—and usability headaches for the end users.

Bram and Sophia talk through implementing Object Oriented UX at enterprise scale. Topics include: how to socialize your model with stakeholders (be they sympathetic or skeptical), aligning your organization around a core set of information assets, and navigating scale and complexity challenges faced by organizations of every size.