Auto-tagging Proof of Concept for a Fortune 100 Technology Company
How Factor helped a Fortune 100 technology company design and execute a proof of concept to demonstrate how auto-tagging would work with their enterprise taxonomies and content.
Building an Information-First Mindset for Organizational Success
Unlock your data’s full potential by mastering organizational alignment and shifting your mindset to drive success in information management with Co-founder Bram Wessel, CEO Gwen Hall, and information architect Bob Kasenchak . Watch our interactive webinar to explore strategies for overcoming challenges and building effective, holistic information platforms.
Taxonomy matters, where the music matters
About KEXP KEXP is a Seattle-based nonprofit arts organization serving music lovers through in-person, broadcast and online programming. The Factor team included long-time KEXP listeners, thrilled to have an opportunity to contribute to this cherished organization. KEXP’s Challenge There’s a Patti Smith interview recording on tape in a box in a basement, a track list …
Metadata and content modeling to help novice users find Learn, Help, and Support content
Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”? Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …
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Creating better pre-cart findability through refinement of attribution and faceted navigation
Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …
Workshop: Information Architecture at Scale
Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …
Webinar: Unlocking the Power of Your CMS
WHEN: May 31, 2023 TIME: 9:00 am – 10:30 am (Pacific Time) Unlocking the Power of Your CMSWhy cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value. Hosted by CIDM, Factor’s Bram Wessel and Bob Kasenchak provided insight into what it means to manage and govern an enterprise content …
Transforming information trapped in a tangled web of marketing systems into a lean and sustainable enterprise asset
Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …
Machine Learning is Coming for Your Taxonomy
*This post is based on a talk given by Bob Kasenchak at the 2023 Information Architecture Conference. It was a detailed 20-minute presentation designed for IA practitioners. Our goal with this post, however, is to distill it down to its foundational thesis and invite a discussion about the important differentiation between Subject and Topic Taxonomies. …
Factor Celebrates 10-Year Anniversary By Hiring First CEO
Veteran Strategic Growth Entrepreneur, Gwen Hall, Joins Factor to Lead Award-Winning Enterprise Information Architecture Consultancy As the company celebrates its 10-year anniversary, Factor, the award-winning Information Architecture (IA) and taxonomy consultancy, announced the appointment of veteran consulting executive, Gwen Hall, as its first-ever CEO. Ms. Hall joins Factor after 20+ years with global consulting firm …
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