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Webinar Recording Available: How to Define, Implement, and Govern a Standard Taxonomy Across Your Marketing Ecosystem

How to Define, Implement, and Govern a Standard Taxonomy Across Your Marketing Ecosystem

A mature information strategy can unify your enterprise around a standard information model

Aired Live: September 12, 2019
Co-Presented by: Factor’s Bram Wessel and Claravine‘s CPO, Chris Comstock


About the Webinar:

Many companies struggle to establish, unify, and govern a strategic information model across the enterprise due to the challenges of a fragmented marketing ecosystem. When an organization’s marketing system is large and complex, lack of standardization can compromise the ability to understand the customer and business impact of marketing activities. 

In this webinar, Bram shares best practices Factor has identified to stitch the marketing information ecosystem into a coherent whole. Learn from a real-world example of how Factor transformed a tangled web of marketing systems into a lean and sustainable marketing asset.

Claravine’s Chris Comstock also discussed how to operationalize and govern an enterprise metadata model and how to gain traction in your organization.

Factor and Claravine Discussed:

  1. Common roadblocks to the effective marketing ecosystem
  2. Steps to developing a lean and sustainable enterprise metadata model
  3. How these steps should translate to optimize data quality and governance

Factor is Excited to Partner with Claravine

Claravine is the leader in Digital Experience Data Management, with over 3,500 brands globally using their software to standardize, enrich, and connect marketing data across teams and channels. As a result, teams achieve the marketing precision needed to drive conversion across each customer touchpoint. Claravine’s cloud-based platform can be used to standardize, create and validate campaign tracking.