How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail […]
Powerful Product Pages Close Transactions Read More »
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment,
Strong Navigation Experiences are Essential for Large Product Catalogs Read More »
We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the
Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017 Read More »
How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be …
User Research for IA and Taxonomy Design Read More »
So, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture. The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation.
Implementing Taxonomies and IA: Ensuring Success Read More »
Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
Valuable customer journey maps are based on evidence Read More »
Bram Wessel and Gary Carlson briefly describe the basics of Enterprise Information Models at the Seattle Information Architecture Meetup.
Gary Carlson and Bram Wessel on Enterprise Information Models Read More »
Gary Carlson and Bram Wessel will be at Adobe Summit this week in Las Vegas.
Factor at Adobe Summit Read More »
There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.
Planning for Enterprise Adoption Read More »
Rachel Price, a University of Washington iSchool alum, will be speaking to current graduate students on how to transition a master’s in library and information science degree into a career in information architecture.
Rachel Price presenting at ASIS&T Speaker Series Read More »
