Strong Navigation Experiences are Essential for Large Product Catalogs

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Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …

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Fator at NRF Expo 2017

Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017

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We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the …

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Factor User Research for Taxonomy Design cover page

User Research for IA and Taxonomy Design

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How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be …

Implementing Taxonomies and IA: Ensuring Success

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So, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture.  The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation. …

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Planning for Enterprise Adoption

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There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.