Metadata and content modeling to help novice users find Learn, Help, and Support content

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Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”?  Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …

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Creating better pre-cart findability through refinement of attribution and faceted navigation

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Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …

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How Digital Teams Can Begin Planning for Language Models – Part 2

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Image Source: Photo 64004277 / Puzzle © Mikael Damkier | Dreamstime.com In part 1 of this series, I discussed how language models require careful attention to deliver accurate information. Since out-of-the-box language models are trained on general knowledge, using them to leverage your company’s information requires intentional information architecture workflows. In this post, I’ll describe …

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Workshop: Information Architecture at Scale

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Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …

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The letters of the alphabet are written out on a chalkboard, but there are blanks in place of a few of the letters. A school girl is writing in the missing letters.

How Digital Teams Can Begin Planning for Language Models – Part 1

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Image Source: Photo 135270998 © Bangkok Click Studio | Dreamstime.com From image recognition to conversational text powered by massive datasets of recorded human knowledge, our social and business ecosystems are on the cusp of a major paradigm shift in knowledge retrieval and information interaction. Large language models (LLMs) are the poster child for applying artificial …

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Transforming information trapped in a tangled web of marketing systems into a lean and sustainable enterprise asset

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Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …

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Machine Learning is Coming for Your Taxonomy

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*This post is based on a talk given by Bob Kasenchak at the 2023 Information Architecture Conference. It was a detailed 20-minute presentation designed for IA practitioners. Our goal with this post, however, is to distill it down to its foundational thesis and invite a discussion about the important differentiation between Subject and Topic Taxonomies. …

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