Designing a navigation menu and search facets for pop culture icons

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Challenge:Funko needed to reconcile its e-commerce site with its catalog site, and in the process create a comprehensive digital commerce and content authority/resource for the Funko culture & community. Approach: In addition to a comprehensive assessment of Funko’s existing metadata, technical capabilities, user experience, content, and taxonomies, Factor carried out several small user research studies …

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Unifying omni-channel messaging to improve UX and publishing efficiency

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Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority.  Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder …

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An image of a building foundation being constructed, used metaphorically to describe the foundation of something more broadly.

Information Architecture: the Importance of a Solid Foundation

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Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….

Roundtable Series:  The Business Value of Knowledge Organization Systems

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Knowledge Organization Systems (KOS) such as taxonomies, ontologies, knowledge graphs, and metadata schemas are critical pieces of infrastructure that help organizations achieve their business goals. This Roundtable series addresses how we can establish the business value for KOS and how we can build the necessary capabilities to deliver business value. This series of three events …

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The Role of Taxonomies in Content Publishing Workflows

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Hi, I’m a taxonomist, and I’m here to help you with your content publishing workflows!  You might think all I do is hide away in a corner classifying things and making lists of terms. But the truth is, I only do that after I have analyzed your content, content strategy, content publishing workflows, existing taxonomies …

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Your Content Strategy is an Important Organizational Asset

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Most business organizations know they should manage their information and content. It’s easy to sink a lot of time and resources into creating, capturing, curating, and codifying content without realizing any tangible benefits. Indeed, without an Enterprise Content Strategy (ECS), any strategic content management process is like driving without a map.