Words have meaning. Words have context.
Taxonomists spend their time wrestling with words, categories, relationships, and meaning. In so doing, it immediately becomes clear that context is an essential part of the work.
Perspectives
When “Broken” Search is a Trailing Indicator of Deeper Issues
Often, after digging into projects it becomes clear that “search” is a trailing indicator of more systemic problems. Fixing or replacing a search engine is not always sufficient to address the underlying goals (even though it is necessary in some cases). “Search” projects often morph into knowledge management, content strategy, or information modeling initiatives…
Taxonomies and AI Chatbots
This blog post is adapted from a Presentation by Gary Carlson at Taxonomy Bootcamp, November 2018 Taxonomies, AI, and Chatbots: Connecting People With Information There is a natural relationship between AI chatbots and taxonomies—but how do they work together? More importantly, how can taxonomies/ontologies support best AI practices? Taxonomies and ontologies interact with, support, and …
Scalable Taxonomies
In working on enterprise taxonomy projects, the issue of scale always comes up. “Scale” is a word that gets tossed around a lot but what does it really mean for taxonomies? How can taxonomies scale? What do organizations need to think about when considering requirements for taxonomy scale? We’ve found that the best way to …
Bram Wessel speaks at Interaction 18 in Lyon, France
Bram Wessel speaks at Interaction 18 in Lyon, France
“Was Nate Silver Wrong?” Bram Wessel’s talk at the 2017 IA Summit
Transcript of Bram Wessel’s talk at the 2017 Information Architecture Summit in Vancouver, BC, Canada: “Was Nate Silver Wrong? The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts.”
Learning by Teaching: Building the Community of Practice
This spring, Factor has three wonderful opportunities — two past, one yet to come — to grow our community of practice.
Build Omnichannel Experiences by Aligning Information
Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding …
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Powerful Product Pages Close Transactions
How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …
Strong Navigation Experiences are Essential for Large Product Catalogs
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …
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