In part 1, I wrote about Information Architecture (IA) fundamentally moving information from one place to another. While that article touched on some of the practical implications, this part focuses on how focussing on understanding the alignment of users and the capability of the communication channel can inform and focus the IA work. Information is …
About KEXP KEXP is a Seattle-based nonprofit arts organization serving music lovers through in-person, broadcast and online programming. The Factor team included long-time KEXP listeners, thrilled to have an opportunity to contribute to this cherished organization. KEXP’s Challenge There’s a Patti Smith interview recording on tape in a box in a basement, a track list …
Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”? Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …
Metadata and content modeling to help novice users find Learn, Help, and Support content Read More »
In this two-part series, I will be borrowing from the presentation I gave at the Information Architecture Conference earlier this year: Moving Information Across Boundaries, Information Theory for Information Architecture. (1 of 2)
Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …
Image Source: Photo 64004277 / Puzzle © Mikael Damkier | Dreamstime.com In part 1 of this series, I discussed how language models require careful attention to deliver accurate information. Since out-of-the-box language models are trained on general knowledge, using them to leverage your company’s information requires intentional information architecture workflows. In this post, I’ll describe …
How Digital Teams Can Begin Planning for Language Models – Part 2 Read More »
Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …
WHEN: May 31, 2023 TIME: 9:00 am – 10:30 am (Pacific Time) Unlocking the Power of Your CMSWhy cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value. Hosted by CIDM, Factor’s Bram Wessel and Bob Kasenchak provided insight into what it means to manage and govern an enterprise content …
Image Source: Photo 135270998 © Bangkok Click Studio | Dreamstime.com From image recognition to conversational text powered by massive datasets of recorded human knowledge, our social and business ecosystems are on the cusp of a major paradigm shift in knowledge retrieval and information interaction. Large language models (LLMs) are the poster child for applying artificial …
How Digital Teams Can Begin Planning for Language Models – Part 1 Read More »
