Factor at Interaction18, World IA Day, and IA Summit
We’re having a busy Spring! Join Factor at a series of upcoming events around the world.
“Was Nate Silver Wrong?” Bram Wessel’s talk at the 2017 IA Summit
Transcript of Bram Wessel’s talk at the 2017 Information Architecture Summit in Vancouver, BC, Canada: “Was Nate Silver Wrong? The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts.”
Powerful Product Pages Close Transactions
How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …
Strong Navigation Experiences are Essential for Large Product Catalogs
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …
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Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017
We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the …
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User Research for IA and Taxonomy Design
How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be …
Valuable customer journey maps are based on evidence
Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
Gary Carlson and Bram Wessel on Enterprise Information Models
Bram Wessel and Gary Carlson briefly describe the basics of Enterprise Information Models at the Seattle Information Architecture Meetup.
Planning for Enterprise Adoption
There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.