How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …
Strong Navigation Experiences are Essential for Large Product Catalogs Read More »
We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the …
Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017 Read More »
How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be …
Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
Bram Wessel and Gary Carlson briefly describe the basics of Enterprise Information Models at the Seattle Information Architecture Meetup.
There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.
Rachel Price, a University of Washington iSchool alum, will be speaking to current graduate students on how to transition a master’s in library and information science degree into a career in information architecture.
Factor is proud to help sponsor this year’s sold out World Information Architecture (IA) Day Seattle on February 20th at Impact Hub in Seattle’s Pioneer Square.
