Case Studies

Challenge:Funko needed to reconcile its e-commerce site with its catalog site, and in the process create a comprehensive digital commerce and content authority/resource for the Funko culture & community. Approach: In addition to a comprehensive assessment of Funko’s existing metadata, technical capabilities, user experience, content, and taxonomies, Factor carried out several small user research studies …

Designing a navigation menu and search facets for pop culture icons Read More »

Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority.  Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder …

Unifying omni-channel messaging to improve UX and publishing efficiency Read More »