Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
Bram Wessel and Gary Carlson briefly describe the basics of Enterprise Information Models at the Seattle Information Architecture Meetup.
There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.
In our latest blog post, Sarah Barrett talks about the relationship between “data science” and Information Architecture, arguing that we need to focus less on the “data” and more on the “science.”
From umbrella topics like UX or Taxonomy to more specific terms like Enterprise Content Management or Pre-cart Findability, design comes in when someone has a big mess and they need help fixing it.
Gary Carlson and Bram Wessel recently spoke about lessons that Factor team members have learned through various e-Commerce engagements.
Designing a taxonomy is the process of defining its structure. It details how different relationships will be used, formatting of the labels, and the attributes that will be associated with each term and relationship. The design process is also the right time to consider the governance and maintenance procedures for the taxonomy along with the technical implementation considerations.
Big Data offers the promise of prediction but the focus on data and processing may prevent us from confronting our real challenges in the information space. Why considering Hard Content may lead to implementation worthy innovation.
At the end of the day, taxonomies are a means to an end and are rarely valuable on their own. They’re the bridge in the conversation between a business and its customers, an information system and its users.
Conducting design workshops in professional settings poses an entirely different set of challenges than educational settings. Create an environment where clients can get involved and see results.
