Unifying omni-channel messaging to improve UX and publishing efficiency

/ Case Studies /

Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority.  Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder […]

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An image of a building foundation being constructed, used metaphorically to describe the foundation of something more broadly.

Information Architecture: the Importance of a Solid Foundation

/ Perspectives /

Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….

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Roundtable Series:  The Business Value of Knowledge Organization Systems

/ Past Events /

Knowledge Organization Systems (KOS) such as taxonomies, ontologies, knowledge graphs, and metadata schemas are critical pieces of infrastructure that help organizations achieve their business goals. This Roundtable series addresses how we can establish the business value for KOS and how we can build the necessary capabilities to deliver business value. This series of three events

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Your Content Strategy is an Important Organizational Asset

/ Perspectives /

Most business organizations know they should manage their information and content. It’s easy to sink a lot of time and resources into creating, capturing, curating, and codifying content without realizing any tangible benefits. Indeed, without an Enterprise Content Strategy (ECS), any strategic content management process is like driving without a map.

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