Here at Factor, one of our core values is sharing what we learn with our customers and the community of practice. Our success stories should not exist in a vacuum, and we are always happy to offer some insights into our processes. Because we’re interested in helping others learn how to do this work, Factor […] Read more »
Discover what we’ve accomplished for our clients and what we have to say about information architecture, taxonomy, and user-experience design.
How Factor helped transform a tangled web of marketing systems into a lean and sustainable enterprise asset.
At Factor, one of our current engagements is with a Fortune 50 multinational technology hardware corporation. It’s been such an impactful and rewarding experience for both our client and Factor that we decided we’d like to tell the story. Senior executives from this client’s marketing division wanted to find out if their marketing campaigns were […] Read more »
IA Summit, March 21-25 2018, Chicago Gary Carlson and Dana Bublitz conducted Factor’s Enterprise Taxonomy Workshop Bram Wessel and Factor client Melinda Geist of Intel gave their talk: “Got a Taxonomy Emergency? Call the EMT!” Here are the slides for Bram and Melinda’s talk: Read more »
Bram Wessel speaks at Interaction 18 in Lyon, France Read more »
We're having a busy Spring! Join Factor at a series of upcoming events around the world. Read more »
Join the Factor team for this taxonomy that workshop geared to the taxonomy needs of enterprise scale taxonomies. We will cover the breadth of inputs needed to design taxonomies and then show how to translate these inputs into a durable and sustainable taxonomy. The workshop includes activities geared to provide experience with many aspects of the taxonomy design and building process. Read more »
Transcript of Bram Wessel's talk at the 2017 Information Architecture Summit in Vancouver, BC, Canada: "Was Nate Silver Wrong? The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts." Read more »
This spring, Factor has three wonderful opportunities — two past, one yet to come — to grow our community of practice. Read more »
Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding […] Read more »
How do you turn casual browsers into eager buyers? Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail pages offer richer […] Read more »