Workshop: Information Architecture at Scale

Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …

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The letters of the alphabet are written out on a chalkboard, but there are blanks in place of a few of the letters. A school girl is writing in the missing letters.

How Digital Teams Can Begin Planning for Language Models – Part 1

Image Source: Photo 135270998 © Bangkok Click Studio | Dreamstime.com From image recognition to conversational text powered by massive datasets of recorded human knowledge, our social and business ecosystems are on the cusp of a major paradigm shift in knowledge retrieval and information interaction. Large language models (LLMs) are the poster child for applying artificial …

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Transforming information trapped in a tangled web of marketing systems into a lean and sustainable enterprise asset

Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …

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Machine Learning is Coming for Your Taxonomy

*This post is based on a talk given by Bob Kasenchak at the 2023 Information Architecture Conference. It was a detailed 20-minute presentation designed for IA practitioners. Our goal with this post, however, is to distill it down to its foundational thesis and invite a discussion about the important differentiation between Subject and Topic Taxonomies. …

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Unpacking the Junk Drawer to Discover Gold

Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….

Factor Celebrates 10-Year Anniversary By Hiring First CEO

Veteran Strategic Growth Entrepreneur, Gwen Hall, Joins Factor to Lead Award-Winning Enterprise Information Architecture Consultancy As the company celebrates its 10-year anniversary, Factor, the award-winning Information Architecture (IA) and taxonomy consultancy, announced the appointment of veteran consulting executive, Gwen Hall, as its first-ever CEO. Ms. Hall joins Factor after 20+ years with global consulting firm …

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Designing a navigation menu and search facets for pop culture icons

Challenge:Funko needed to reconcile its e-commerce site with its catalog site, and in the process create a comprehensive digital commerce and content authority/resource for the Funko culture & community. Approach: In addition to a comprehensive assessment of Funko’s existing metadata, technical capabilities, user experience, content, and taxonomies, Factor carried out several small user research studies …

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