e-commerce | Factor

When “Broken” Search is a Trailing Indicator of Deeper Issues

March 28, 2019 / Perspectives / Gary Carlson

Often, after digging into projects it becomes clear that “search” is a trailing indicator of more systemic problems. Fixing or replacing a search engine is not always sufficient to address the underlying goals (even though it is necessary in some cases). “Search” projects often morph into knowledge management, content strategy, or information modeling initiatives…

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Powerful Product Pages Close Transactions

January 12, 2017 / Perspectives / Factor

How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail

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Strong Navigation Experiences are Essential for Large Product Catalogs

January 11, 2017 / Perspectives / Factor

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment,

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E-Commerce Lessons Learned

May 20, 2014 / Perspectives / Factor

Gary Carlson and Bram Wessel recently spoke about lessons that Factor team members have learned through various e-Commerce engagements.

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Beyond the labels: The right taxonomy for your project

February 4, 2014 / Perspectives / Gary Carlson

At the end of the day, taxonomies are a means to an end and are rarely valuable on their own. They’re the bridge in the conversation between a business and its customers, an information system and its users.

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