Design and modeling of

Information and experiences

Gary Carlson Speaks on Governance at Taxonomy Bootcamp


Factor specializes in bringing together the two disciplines of information modeling and user experience to make technology more rewarding to use and easier to maintain. We improve taxonomy, navigation, content, and user experience design, and the workflows that support them.

Benefits of working with Factor include:

We solve problems for large and small companies, design and advertising agencies, and application developers in the realms of  e-Commerce, customer experience, enterprise content management, and the emerging need for responsive web and application design.

Please contact us to discuss your business needs

Client List

Our clients have included:



We will design the perfect suite of services,  designed to dovetail with your team or partner’s work, to help you meet your current business goals and be ready for the future.

Our services fall into six general areas:



Founded in Seattle by Gary Carlson and Bram Wessel, Factor offers insight, expertise, and perspective, covering projects from information management and organization to taxonomy and user experience design. Our team is inquisitive, creative, productive, and experienced.

Gary Carlson,
Principal Consultant

Gary Carlson helps organizations from small local businesses to Fortune 100 companies boost revenue, customer satisfaction and efficiency via well executed information and knowledge management initiatives. Bringing over 20 years of experience as a taxonomist, consultant, and information strategist to every project, Gary’s current focus is helping companies develop their information infrastructure to deliver business success and satisfy customer goals.

Gary has worked extensively on major information and knowledge management projects and products spanning taxonomy tools, search, auto-categorization, SharePoint 2010, content management, governance and overall information infrastructure.  He has delivered solutions for some of the world’s most recognizable brands, including Corbis, Disney, GNC, Group Health, IBM, Microsoft, Pearson Publishing, REI, and Sears.

Gary has lectured and taught classes at the University of Washington, University of Toronto, University of Wisconsin, and University of North Carolina. He is also a frequent speaker at conferences and workshops.

Bram Wessel,
Principal Consultant

Informed by more than two decades of practice in user-centered design and research, Bram Wessel passionately believes that technology is not an end in itself but that it should enable natural experiences for actual humans. The broad theme that emerges from user research is that we care about the utility and quality of our experience, not just well-designed user interfaces. Bram is dedicated to “getting technology out of our way.”

Bram has delivered successful digital experience designs and strategies for high-impact brands and institutions such as Adobe, Amazon, City of Seattle, Disney, Expedia, Gracenote, GE, Group Health, Intel, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Technicolor, THX, Universal, Volvo, Vulcan, UW Medicine, Warner, and many others.

Bram balances his practice with advocacy for the discipline through frequent authorship of articles on user-centered design and creative management theory, and frequent speaking engagements at conferences, workshops and graduate classes in human-centered design as a guest lecturer at the University of Washington’s MCDM and MLIS programs. He is a member of the Information Architecture Institute (IAI).


Sarah R. Barrett,
Senior Information Architect

Sarah Barrett is fascinated by the way people interact with information in the wild and finds a deep personal satisfaction in constructing a well-ordered list. She believes a genuine interest in people and their interests is essential to the practice of information architecture and human-centered design.

Sarah’s capabilities include rapid prototyping and interaction design, facilitating usability testing, and integrating user centered design methods with information architecture activities. She has worked on projects for a wide variety of clients, from small startups to enterprise-level companies, in industries including apparel, technology, healthcare, and finance.

Sarah has a B.A. from Reed College and an MLIS from the University of Washington’s iSchool, where she focused on the potential for libraries and librarians to be tool-builders, and the intersection between traditional information science and user experience. Sarah is also fluent in web, application and CMS development, as well as content strategy, taxonomy, visual design and production techniques, having practiced as freelancer while pursuing her Master’s.

Crispin Spaeth,
Senior Project Manager

Crispin Spaeth has a rich background in project management, with over 20 years’ experience managing the flow of information between business, creative, and technical teams. She brings a real-world perspective to Factor and believes that good design is good for everyone.

Crispin has produced events and interactive media, and designed and managed business processes for creative business and non-profit and government organizations, including: PBJS/Microsoft, Shunpike, the City of Seattle’s Office of Arts & Cultural Affairs, the Capitol Hill Chamber of Commerce, the Seattle International Children’s Festival, Forrest Pruzan Creative, and G Conspiracy, among others.

Crispin received her BA in Studio Art from Oberlin College.

Please contact us to discuss your business needs



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1808 Bellevue Ave, Seattle, WA