When information is fragmented across channels, departments, and business units, decision-makers end up frustrated by the difficulty and slowness they face as they try to move organizations toward their goals.
In this panel, you’ll hear from three stakeholders from one of Factor’s engagements who were dealing with exactly this problem–in this case, how to manage a multi-billion dollar Fortune 50 marketing budget while wading through information redundancy, overlap and incongruity.
Factor’s mission with this client was to untangle a web of different information systems and develop an Information layer–a series of centrally managed taxonomies and metadata definitions consumed by various systems around the enterprise–that enabled an essential increase in speed and flexibility for a variety of business capabilities around enterprise marketing analytics, customer and partner experience, and sales enablement.
Geoffrey Ivey, Melinda Geist, and Sara Lockhart-Sirman will discuss the driving business need that kicked off this project, the impact it had on the organization, and the tactical approach that made timely execution of these business capabilities possible.
