Background
Catalina Marketing was in the process of migrating to a new product information management (PIM) system. They realized that consolidating digital assets and the experiences required to create and publish them required a substantial and maintainable information infrastructure. Factor was hired to design and build this infrastructure so that it met the needs of content creators, analysts, customers, and a wide range of other technical and business processes.
Challenge
As Catalina is and has been a technology leader, they had developed a large number of custom systems and workflows over the years. Like many organizations that were early technology leaders, their systems were now inflexible and difficult to maintain. They knew that introducing a new commercial technical system would help, but moving to an omnichannel environment with flexible and responsive content management capabilities depended on a robust understanding of their products and services to support multi-channel publication, system integrations, workflows, and information management.
Solution
Over the two years and six projects that Factor has worked with Catalina we have helped them design and implement the taxonomies and metadata necessary to support complex workflows, system integrations, and analytics. In these projects, Factor has delved into the existing workflows, business goals, customer interactions, technologies, and sales models. The new product model is designed to meet the needs of these areas.
Results
Catalina is the final stages of implementing the PIM system with the product model developed by Factor. They are currently engaged with Factor to identify and design the aspects of this model that apply to the entire organization so that they can unify the information that spans their processes, integrations, and offerings. Unification will allow them the flexibility to develop better services for their customers and decrease the time it takes to create, track, and measure the effectiveness of their products.
