Posts

Information Architecture

When “Broken” Search is a Trailing Indicator of Deeper Issues

Often, after digging into projects it becomes clear that “search” is a trailing indicator of more systemic problems. Fixing or replacing a search engine is not always sufficient to address the underlying goals (even though it is necessary in some cases). "Search" projects often morph into knowledge management, content strategy, or information modeling initiatives where the search engine is really the final consumer of the work that needs to be done. Read more »

Webinar: How Advanced IA and Taxonomy can Power the Real-Time Enterprise

Thank you to all who attended our Webinar! We’ll be showing it again on Wednesday, April 10, 9:00 a.m. (PST) Factor’s Bram Wessel and Dana Bublitz hosted a free webinar on Enterprise Taxonomy Management on Wednesday April 3. About the Webinar: How Advanced IA and Taxonomy can Power the Real-Time Enterprise In this webinar, Factor […] Read more »

How Factor helped transform a tangled web of marketing systems into a lean and sustainable enterprise asset.

At Factor, one of our current engagements is with a Fortune 50 multinational technology hardware corporation. It’s been such an impactful and rewarding experience for both our client and Factor that we decided we’d like to tell the story. Senior executives from this client’s marketing division wanted to find out if their marketing campaigns were […] Read more »