content strategy

Your Content Strategy is an Important Organizational Asset

Most business organizations know they should manage their information and content. It’s easy to sink a lot of time and resources into creating, capturing, curating, and codifying content without realizing any tangible benefits. Indeed, without an Enterprise Content Strategy (ECS), any strategic content management process is like driving without a map.

Ambiguity in Times of Crises

If you feel like you’re experiencing Information Anxiety right now, you’re not alone. We’ve been trying to make sense of all the COVID-19 information being thrown around. It is now more important than ever that we rely on IA fundamentals to clarify, communicate, and even comfort.

When “Broken” Search is a Trailing Indicator of Deeper Issues

Often, after digging into projects it becomes clear that “search” is a trailing indicator of more systemic problems. Fixing or replacing a search engine is not always sufficient to address the underlying goals (even though it is necessary in some cases). “Search” projects often morph into knowledge management, content strategy, or information modeling initiatives…