In the second half of our “10 Questions (Plus One to Grow On) for 10 Years” interview with our founders, Gary Carlson and Bram Wessel, we tackle early lessons, mentorship, and legacy.
10 Years – 10 Questions Part 2: Mentorship and Legacy Read More »
As we continue to celebrate Factor’s 10th Anniversary, we asked our co-founders, Bram Wessel + Gary Carlson, 10 questions (plus one to grow on). We’ve broken this into two posts. In this post (part 1) we tackle the first five questions and answers, which highlight valuable lessons from the past 10 years. 1. What’s the
10 Years – 10 Questions Part 1: Lessons Learned Read More »
Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority. Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder
Unifying omni-channel messaging to improve UX and publishing efficiency Read More »
Gwen Hall CEO Meet Gwen Gwen Hall is a strategic and results-driven leader with a focus on helping organizations grow and transform to reach their full potential. She accomplishes this through her passion for people and consulting experience leading technology and business transformation initiatives globally across multiple industries. Most recently within Life Science, her client
The Power of the Information Layer By Bram Wessel & Gary Carlson Imagine: A customer (or employee) comes to your website, app, portal, (or other enterprise platform) looking for answers to questions. Chances are you’ve invested quite a bit (millions of dollars?) to provide your users with a great experience while they search for the
The Power of the Information Layer Read More »
Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….
Information Architecture: the Importance of a Solid Foundation Read More »
Erik Lee Information Architect & Taxonomist Meet Erik Erik has been a library enthusiast since he was old enough to read. As a child, he would regularly make the half-hour walk to his local library branch on weekends and spend the day there. His interest and love of libraries led him to obtain a Master’s
