Object Oriented UX (or OOUX) is a design philosophy that helps designers create experiences that are aligned to the business model, the user’s mental model, and the back-end database model. Misalignments among these worlds are often the cause of many communication headaches for the product team—and usability headaches for the end users.

Object Oriented UX (or OOUX) is a design philosophy that helps designers create experiences that are aligned to the business model, the user’s mental model, and the back-end database model.

Object Oriented UX (or OOUX) is a design philosophy that helps designers create experiences that are aligned to the business model, the user’s mental model, and the back-end database model.