Posts

Taxonomy

Scalable Taxonomies

In working on enterprise taxonomy projects, the issue of scale always comes up. “Scale” is a word that gets tossed around a lot but what does it really mean for taxonomies? How can taxonomies scale? What do organizations need to think about when considering requirements for taxonomy scale? We’ve found that the best way to […] Read more »

How Factor helped transform a tangled web of marketing systems into a lean and sustainable enterprise asset.

At Factor, one of our current engagements is with a Fortune 50 multinational technology hardware corporation. It’s been such an impactful and rewarding experience for both our client and Factor that we decided we’d like to tell the story. Senior executives from this client’s marketing division wanted to find out if their marketing campaigns were […] Read more »

Taxonomy Workshop – Designing and Building Taxonomies for eCommerce and the Enterprise

Join the Factor team for this taxonomy that workshop geared to the taxonomy needs of enterprise scale taxonomies. We will cover the breadth of inputs needed to design taxonomies and then show how to translate these inputs into a durable and sustainable taxonomy. The workshop includes activities geared to provide experience with many aspects of the taxonomy design and building process. Read more »

Strong Navigation Experiences are Essential for Large Product Catalogs

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, […] Read more »

Implementing Taxonomies and IA: Ensuring Success

Gary Carlson of FactorSo, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture.  The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation. […] Read more »