Posts

Information Architecture

Build Omnichannel Experiences by Aligning Information

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding […] Read more »

Strong Navigation Experiences are Essential for Large Product Catalogs

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, […] Read more »

Implementing Taxonomies and IA: Ensuring Success

Gary Carlson of FactorSo, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture.  The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation. […] Read more »