Posts

Information Architecture

How Factor helped transform a tangled web of marketing systems into a lean and sustainable enterprise asset.

At Factor, one of our current engagements is with a Fortune 50 multinational technology hardware corporation. It’s been such an impactful and rewarding experience for both our client and Factor that we decided we’d like to tell the story. Senior executives from this client’s marketing division wanted to find out if their marketing campaigns were […] Read more »

Taxonomy Workshop – Designing and Building Taxonomies for eCommerce and the Enterprise

Join the Factor team for this taxonomy that workshop geared to the taxonomy needs of enterprise scale taxonomies. We will cover the breadth of inputs needed to design taxonomies and then show how to translate these inputs into a durable and sustainable taxonomy. The workshop includes activities geared to provide experience with many aspects of the taxonomy design and building process. Read more »

Build Omnichannel Experiences by Aligning Information

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding […] Read more »