Key People

Creative, experienced, and collaborative, our team works hand-in-hand with yours — from research and design through modeling — to get optimal results that are easy for your organization to maintain.

We are experts in taxonomy, information architecture, and in modeling information-rich experiences. With our expertise and fresh perspective, we provide insights that can help you break through organizational barriers and achieve your business goals.

  • Bram Wessel

    Bram Wessel


    As a highly respected IA thought leader, Bram believes that technology should enable natural experiences for real people.
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  • Gary Carlson

    Gary Carlson


    Gary helps enterprise-level companies boost revenue, and improve efficiency through well-executed information and knowledge management initiatives.
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  • Rob Richardson

    Rob Richardson

    VP Global Sales

    Rob helps Factor identify markets and verticals, build strategic partnerships, and win key enterprise accounts.
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  • Julie Pepper

    Julie Pepper

    Senior Project Manager

    Julie brings a strategic focus, and a meticulous attention to detail to her Project Management craft.
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  • Theresa Putkey

    Lead Information Architect

    Theresa helps clients make data-driven, evidence-based decisions and streamline their internal decision-making.
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  • Erica Chao

    Information Architect & Taxonomist

    Erica has been creating hardworking taxonomies and metadata structures for the better part of a decade.
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  • Amy Wilcox

    Enterprise Taxonomist

    Amy’s work helps users navigate vast amounts of information in a simple, efficient and intuitive manner.
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  • Louis Spinelli

    Information Architect and User Researcher

    Louis tries to understand exactly what individuals, organizations, and societies need to benefit from information and technology.
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  • Sara Ingham

    Information Architect and User Researcher

    Always one to bridge gaps between disciplines, Sara is a synthesizer of knowledge.
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  • Charlene Quach


    Charlene is passionate about helping others navigate complex digital landscapes; she finds satisfaction in connecting people to the resources they need.
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  • Jennifer Long

    Project Coordinator

    Jennifer directly supports Factor’s executives to help the firm achieve high-level business goals. She also uses her UX skills as User Research Assistant for Factor.
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