Everyone Is in the Information Business

Every organization is in the information business; most work centers around organizing , governing, and distributing information. Sometimes the information itself is the end product: content, whether streaming videos or articles on a website, needs to be organized so that people can find what they’re looking for. The same applies to products: digital environments have …

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Taxonomy matters, where the music matters

About KEXP KEXP is a Seattle-based nonprofit arts organization serving music lovers through in-person, broadcast and online programming. The Factor team included long-time KEXP listeners, thrilled to have an opportunity to contribute to this cherished organization. KEXP’s Challenge There’s a Patti Smith interview recording on tape in a box in a basement, a track list …

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Metadata and content modeling to help novice users find Learn, Help, and Support content

Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”?  Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …

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Creating better pre-cart findability through refinement of attribution and faceted navigation

Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …

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How Digital Teams Can Begin Planning for Language Models – Part 2

Image Source: Photo 64004277 / Puzzle © Mikael Damkier | Dreamstime.com In part 1 of this series, I discussed how language models require careful attention to deliver accurate information. Since out-of-the-box language models are trained on general knowledge, using them to leverage your company’s information requires intentional information architecture workflows. In this post, I’ll describe …

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